NetEnt, the supplier of online gambling software, is planning to enter into both Asia and Mexico within 2016. This news was confirmed by Per Eriksson, the chief executive of the company. This move is expected to assist the company in its expansion after it enjoyed a large growth.
Eriksson said that it makes perfect sense for the company to enter new regions. North America, more particularly Mexico, is at the nascent stage of regulating online gambling. It means that demand for the online offering is strong. He expressed confidence about performing well in these untested markets as well.
All ready for US opening
The second quarter of 2015 will witness NetEnt opening its first American operations with a New Jersey launch. The company is awaiting for only the final approval. Eriksson has announced that his company will proclaim the news as soon as the required agreements are inked with NJ operators. To prepare for this exciting debut, the company’s Global Market Operations chief, Bjorn Krantz, has set up base in New Jersey City. Krantz also heads the company’s market operations in North America and is the managing director of NetEnt.
Europe taken by NetEnt
Spain will also witness a NetEnt launch within a few months as the designated Spanish regulator recently permitted online slots regulation. The CEO also let know that there is a possibility of agreements in United Kingdon. This will allow NetEnt to expand its operations even more.
The company at present is a supplier of games to major online gambling sites in Europe. The company’s 2015 plans include a focus on middle sized operators and at the same time strengthening relationships with major current customers.